Horse and You Privacy Policy
Horse and You is committed to protecting the privacy of its customers and users. Based on this, we have established the following privacy policy principles regarding the collection, use, disclosure, transfer, and storage of customer data. Our online activities comply with all relevant European Union regulations and the laws of the Republic of Estonia. Please take some time to review our privacy policy.
Collection and Use of Personal Data
Personal data refers to information that can be directly or indirectly associated with you as an individual, which Horse and You collects and processes for fulfilling a contract with you, contacting you, and complying with legal obligations. The responsible data controller is Horse and You OÜ.
We may collect personal data in the following ways:
- When you provide contact details (e.g., name, personal identification number, postal address, phone number, email address, preferred contact method) on our website or elsewhere (e.g., in a store).
- Through account information or cookies while using our website.
- When making a purchase or placing an order via phone, email, or in our store/online store, where we collect personal contact details or purchase preferences. (Horse and You may ask for voluntary submission of personal data and other information in specific sections of the website. Required personal data may include name, address, postal code, email address, phone number, and other details).
- When submitting an installment payment application.
Collection of Other Data
We also collect non-personally identifiable data, meaning information that cannot be directly linked to a specific individual (e.g., gender, age, language preference, location).
Additionally, we may gather data about customer activities on our website. This data is aggregated and used to provide more valuable information to customers and understand which website sections, products, and services are of most interest. Aggregated data is considered non-personal data in this privacy policy.
Use and Storage of Collected Personal Data
The collected personal data allows us to inform customers about Horse and You product news, campaigns, and upcoming events. Customers who do not wish to receive newsletters or notifications about products of interest can unsubscribe at any time.
We also use the collected personal data for delivering goods and fulfilling our obligations to customers.
By agreeing to the privacy policy, the customer grants Horse and You consent for automated processing of their data. You may withdraw your consent at any time via our website or by submitting a written request. The withdrawal of consent does not have retroactive effect.
To provide better customer service, Horse and You may share information about individual users with third parties that provide services to Horse and You and are contractually obligated to keep shared information confidential. These third parties may include partners responsible for the transport of goods sold in the online store, payment processing, or installment services. The authorized data processor for payment transactions is Montonio Finance UAB.
Horse and You retains customer personal data until the termination of the loyalty program agreement. Data that Horse and You is legally required to retain (e.g., accounting records) will be stored in accordance with legal requirements.
Modification of Collected Personal Data
Customers can view, modify, and update their collected personal data by logging into their account on our website or by contacting us via email.
If your email address (which serves as your Horse and You website username) changes, please notify us, as it cannot be changed by the customer.
Protection of Personal Data
Horse and You takes all necessary precautions (including administrative, technical, and physical measures) to protect customer personal data. Only authorized personnel have access to modify and process the data.
If you suspect that your personal data has been handled contrary to this privacy policy or that your information has been leaked to unauthorized individuals, please notify us immediately. This allows us to minimize potential damage.
Customers have the right to request the cessation of data processing, information about data usage, and the transfer of data in a commonly used format to themselves or a third party. To prevent misuse of customer data and rights, requests can only be submitted in a verifiable form (digitally signed or signed in person at our office). We have the right to respond to such requests within 30 days.
A request to cease data processing is treated as a request to terminate the loyalty program agreement.
Security
All personal data disclosed during visits to the Horse and You online store and while making purchases is treated as confidential information. The encrypted communication channel with banks ensures the security of purchase transactions and banking details.
Privacy Policy Terms and Amendments
By using our website or signing up for the loyalty program, you acknowledge and agree to these privacy policy principles and terms. We reserve the right to modify the privacy policy as needed and will make every effort to keep it up to date and available on our website.
The responsible data controller is Horse and You OÜ. If you have any questions or concerns regarding the privacy policy or data processing, please contact us at info@horseandyou.com.
You have the right to seek protection of your data from the Data Protection Inspectorate or a court. The Data Protection Inspectorate is a governmental authority that provides consultation and assistance regarding data protection matters.